VERSACE

Founded in 1978, The Versace is an Italian-based luxury brand. The brand is one of the leading fashion design houses worldwide. It wouldn’t be wrong to say that Versace rules the world of fashion. The Medusa-head logo has been everywhere in the past twelve months - dominating runways, red carpets, and the internet.

Gianni Versace founded this iconic luxury fashion house in Milan's Via Della Spiga, the top shopping street in Milan. Gianni revolutionized the fashion industry in his way. He used multiple components in the same dress - from leather and crystals to lace and metal. The design and label are known for their glamorous appeal; they draw the attention of popular celebrities, artists, and fashion enthusiasts.

Although its design was phenomenal under the direct hand of Gianni, they are nothing less than that today. What’s amazing is that Gianni made his first dress, a blue one shoulder evening gown, at the age of nine and Princess Diana donned a version of that dress After 40 years.

Gianni has loved fashion since his childhood. He spent his early days working in a sewing business, owned by his mother. He moved to Milan to work in fashion industry at the age of 26 and soon he became the designer of the Genny’s youthful line. In 1978, Gianni founded Versace and took fashion to a whole new level.

Gianni is matchless in fashion, but he is no less than a genius in marketing. He positioned his clothing items as luxury and attracted a vast number of fashion enthusiasts as well as celebrities. He was the first designer whose runway shows made it to fashion capitals like Paris and New York. Versace's journey under the Gianni was incredible. Unfortunately, he was shot and killed outside his mansion in 1997.

After his tragic death, his family members inherited the brand. Donnatella Versace took over the company as creative director and led it into the 2000s.

Gianni and Donnatella were siblings who respected and listened to each other’s opinions. The duo was inseparable. Donnatella managed PR and helped him with the concept of models. Moreover, Gianni considered her his first-ever muse. His 1989 collection was a gesture of gratitude to his sister. The sibling shared a lovely bond and created a brand of their vision.

Like her brother, Donnatella has some high-profile connections and plays an important part in the brand’s identity. She is part of everything - from image consultants and campaigns to fashion parties and runaways. She keeps the brand style as Gianni envisioned - creative, bold, and original.

Over the past year, Versace has been experiencing an incredible comeback. The Versace dresses are donned by A-list celebrities and splashed throughout the internet. The brand's outfits are loved for their sexy cuts and shapes.

Undoubtedly, Versace is a top fashion brand that generates social media buzz around its brand - mainly with the support of celebrities. Fashion-forward celebrities opt to don Versace, which skyrockets its global popularity. The brand enjoys a spectacular image but, like every other wonderful thing, has some incredible facts you need to know if you adore Versace.

Lesser Known Facts About The Versace :

● Do you know this globally recognized brand is pronounced incorrectly? It's true! Donnatella Versace confessed in an interview with Vogue that people often pronounce Versace as 'Versach-eh', which is wrong. The correct pronunciation is 'Versachee.'

● We all know Versace is a go-to celebrity brand. However, some people know that the brand is among the first movers to invite high-profile celebrities to fashion shows.

● As I said above, Versace knows to market collections. Gianni understood the influence celebrities can have on your brand image and made outfits for countless celebrities. Some of them include Princess Diana, Gigi Hadid, Michael Jackson, Black Lively, and many others.

● Versace is a fashion innovator - it creates impeccable designs that blow their sales. The vibrant hues, creative materials, and abstract prints are irreplaceable. Moreover, their homage collections, such as native American and Pop Up collections, are incredible. A recent example is Black Lively's Met Gala dress, which amazed everyone.

● Versace no longer uses fur; it’s fur-free. In 2019, they made this move stating the brand doesn’t want to hurt animals.

● The brand logo is a Greek mythological character. Gianni revealed that he chose Medusa’s head because of her ability to make people fall in love with her hopelessly. He wanted his collections to evoke the same feeling of attraction.

● It might come as a surprise, but the famous creative director of Versace, Donatella Versace, has never made a garment. In fact, she does not know how to sew.

● The founder, Gianni, was murdered, leaving everyone in shock. The serial killer Andrew Cunanan shot Gianni Versace outside his Miami Beach mansion in 1997. Andrew was obsessed with Gianni, which led him to rob the world of its one of the most creative designers.

Celebrities in Versace : 

Bet you have seen Black Lively stealing the show at Met Gala 2022. The custom Atelier Versace tulle dress was beyond perfect. No one can slay this dress as she did! Black Lively celebrated the historical New York Architecture with her look. The bronze-coloured dress was embroidered with metallic leather, crystals, and an oversized bow at the waist. The dress mirrored the incredible transformation of the Statue of Liberty from bronze to green.

Zendaya is a true fashion queen. She has created some dazzling looks, and one such look involves this plunge-necked Versace dress. Zendaya attended the BET Awards wearing a historical dress from Versace's spring/summer 2003 collection. She wore this dress as a gesture of homage to Queen Beyoncé, who wore the same dress in 2003 for her first solo performance. Certainly, this is one of her best looks to date.

Lil Nas is well-known for experimenting with bold and glamorous looks. Thanks to Versace, he was able to create an iconic three golden outfits at the Met Gala 2021. The revealing of a series of different heavy metal suits broke the internet. Moreover, the gold earrings and embellishments at the corner of his eyes looked dazzling.

Inspired by the Glided Age, the theme of Met Gala 2022, Cardi B's jaw-dropping outfit was a high voltage embroidered dress on the high glamorous of the Gilded Age. A dress that took 1300 hours of handcraft and a kilometre made of golden metal chains to complete. Cardi B shines in this heavily embroidered dress on the red carpet.

Grammy Winner Olivia wore an elegant Versace gown. Her lavender mesh dress looks amazing! The Gen Z singer has given some smash hits in music and does not fail to create amazing looks on the red carpet. She stuns in this lavender custom with matching evening gloves and butterfly hair clips.

The former One Direction member looks spectacular in this head-to-toe black leather suit. The singer brings heat wherever he steps in and has continuously given fashion hits. Harry opted for a green feather boa over his black suit, which elevated the whole look.

The beautiful Lily James is having a moment for stunning style statements. This year, she looks elegant in this Versace dress at the Met Gala 2022. The Versace dress with beaded detailing down to her wrists looked dreaming, and we can't get enough of this sizzling outfit. The gorgeous Lily James was the epitome of Gilded Age glamour. From the dress to her makeup - everything was on point.

Gigi Hadid has time and again delivered bold looks. The 27-years-old model dazzled in an all-red Versace dress, wearing a latex jumpsuit and a huge puffer jacket over it. Her look was perfect with matching jewellery and knee-high leather boots. Clearly, there's nothing that Gigi can not pull off.

Gianni Versace Quotes To Unleash Your Inner Fashionista

Gianni Versace was undoubtedly a fabulous designer. Many aspiring fashion designers look up to him. Here are some of his best quotes that inspire you to create a style statement.

● “Don’t get into trends. Don’t make fashion own you, you should decide who you are, what do you want to show with your outfits and lifestyles.”

● “ I believe it’s the duty of a designer to try to break the rules.”

● “Royals were born in the past. Nowadays, royalty is in what you do.”

● “Always decide what you want. Decide what you are, what you wish to express through your dressing, and by the way you live.

● “It’s nice to have sound competition, and it makes you do better.”

● “ I don’t fall down. I always fight.”

● “I wish to bring joy to the people through my work.”