RIMMEL
We all have heard about Rimmel and seen the commercials. It’s a brand that has been around the times when perfumes were called vinegar, mascaras were made out of mercury, and marketing was just standing at the fair and hoping that customers would come to you.
That’s how old the brand is! Rimmel, popularly known as Rimmel London, is a British cosmetic company founded in 1834. And though it is one of the oldest brands, Rimmel still makes it to the list of best cosmetic companies in the world.
We all have seen Rimmel products in our favourite stores around the globe. But do we know how Rimmel became such a powerful brand? Below, you will find a brief history of one of the world's oldest brands and some of its best-selling products.
Rimmel’s History
History of Rimmel goes back to 1834 when the 14-years-old Eugene Rimmel worked as an apprentice at the newly opened perfumery owned by his father. This freshly opened perfumery was in London and named 'House of Rimmel.' The business was a success, and it kept on growing.
Seeing the business' growth, Eugene wanted to experiment and explore new boundaries within the world of cosmetics. Eugene travelled the globe searching for fresh ingredients, scents, and colours. By the age of 24, Eugene was an expert in perfumes and cosmetics. But not just this. He was a marketing pioneer long before anyone knew what marketing truly is.
In the world of cosmetics, Rimmel is known for its mascara. Eugene created many make-up products, including the first non-toxic mascara. The mascara gained massive popularity that the term ‘Rimmel’ is used to mean ‘mascara’ in several Mediterranean languages.
After the smash-hits in the cosmetic world, Rimmel entered the realm of hygiene products. Eugene was the first to produce scented pomades, mouth rinses, and the famous toilet vinegar. His products gained overnight popularity. People began to notice and purchase perfumes, bath essence, and soaps from the House of Rimmel. Soon, the brand was well-known. Eugene then took the business to the next level and began scenting theatres, concerts, valentines, and almost every program.
As a marketing pioneer, Eugene sensed the impact advertising could have on the brand. During the times of standing at the fair, he began advertising his products to reach a wider public. From creating an innovative mail order catalogue to playing advertisements in movie theatres - Eugene aggressively marketed his Rimmel products.
The cosmetic Genius died in 1887; his sons played an active role in the company after him. Both of them made their father’s dream of taking Rimmel international a reality. Rimmel focused on creating a killer and wide range of eye-enhancing products, especially the world-class mascaras.
During this long period, Rimmel changed their parent company several times. First, an advertising company in London purchased Rimmel after world war II. But now, Rimmel is owned by fragrance company Coty Inc. Currently, Rimmel is one of the best-selling brands in the UK, with the products sold in over 40 countries.
Since its inception, Rimmel has come a long way. From the volumizing mascaras to the long-lasting foundation - the brand is like a best friend you can count on in any situation. It offers the best possible products at an affordable price. Hence, it’s a must to try out Rimmel products.
Best Products From Rimmel London To Try Out
Let's help you get the London look with the best Rimmel products. Here are our top 11 picks for Rimmel products that are too good to be true. Add our recommended rundown products to your make-up bag and get that gorgeous look you have always wanted.
1. Lasting Finish 25h Foundation With Comfort Serum (SPF 20)
Lasting Finish 25H Foundation instant perfect coverage's feels extra comfortable and lasts all day.
Sweat, heat, humidity and transfer proof for up to 25 hours. Contains a comforting serum and protects against the sun (SPF 20).
Lasting Finish 25 HR Foundation applies smoothly and evenly to cover circles, blemishes and imperfections leaving you looking fresh and flawless all day and night. Whatever the weather and wherever you are, RIMMEL's Lasting Finish 25 HR Foundation does not budge and there is no need to for retouches during the day. What’s more, it lasts up to 25 hours, making sure you’re covered wherever you go. Available in a variety of skin perfecting shades.
2. Match Perfection Concealer Rimmel London
Match Perfection Concealer features a light, creamy formula with skin tone-adapting technology and a precision brush tip, it's easy to apply for full coverage that appears completely natural-looking. The perfect under-eye concealer, it also camouflages pigmentation, blemishes and signs of fatigue, melting seamlessly with your natural skin tone for a fresh, traceless finish. Skin appears visibly perfected in an instant.
3. Rimmel Stay Matte Pressed Powder 
Are you looking for a budget-friendly pressed powder that sets your make-up instantly? About the time you end your search since we've got you covered. Here's a cult make-up product that you will love! This well-established pressed powder sets your make-up and prolongs the wear of your make-up. Sweep a thin layer of powder on your face, and you will have a matte finish. The product is fragrance, paraben, and oil free. This pressed powder works well for almost all skin types and comes under £5.
4. Match Perfection Foundation Rimmel London
This is your saviour when the weather is hot, or you don't want to apply heavy coverage foundation. It's amedium coverage base formula that will give a fresh and natural base. Formulated to keep your skin moisturized and let it breathe while protecting you from the sun with its SPF20. But that's not all. So, grab this heavenly product that will make you glow.
5. Highlighter Kate Sculpting Rimmel London
Discover a cult make-up product guaranteed to enhance your features and make you glow. Rimmel surpassed the expectation by creating a handy product that allows you to highlight, contour and Blush in one go. The triple-ended format works incredibly well when used in a smooth and even application. This is one of the best Rimmel products that you would want to have in your make-up bag. Contour and highlight your nose, cheekbones, and cupid bow with this useful make-up tool that does its job flawlessly.
6. Wonder’Full Mascara With Argan Oil 
How can we not talk about the one thing this brand is known for? Mascaras! Rimmel is popular for developing some of the best drugstore mascaras. This Rimmel nourishing mascara guarantees to give you a smooth mascara applying experience. Get clump-free eyelashes that you have always wished for with this mascara. You will get the perfect eyelashes, and argan oil benefits your lashes. Hence, apply the mascara without worrying about drying out your lashes.
7. Eye Pencil Scandaleyes Rimmel London
A liner for those who want a perfect kohl eye or are not confident with a liquid eyeliner. The formula of this liner is smooth and easy to apply. Whether you want to create a smudgy look or a precise flick, this liner works well for both eye make-ups. All thanks to the eyeliner's precision tip, you can wear this eyeliner on daily bases. It's long-wearing and gives you a perfect finish.
8. Brow Pro Micro Ultra-Fine Precision Pencil 
Eyebrows define your whole look. Most brow pencils give a fake eyebrows look, which ruins the entire face. But not this! Rimmel's brow pencil is as thin as a needle allowing you to fill in every single hair of your brow. Unlike other products, the formula isn't stiff or waxy. You can fill your brows with ease with this perfect brow pencil.
9. Lip Liner Lasting Finish Rimmel London
An ideal way of applying lipstick is to use a lip liner first. It not only gives a smooth lip shape but also uneven the areas on the outer edges of your lips. Therefore, every make-up lover needs a good lip liner to perfect their lipstick. And Rimmel lip liners are exactly what you need in your make-up bag. Best part? They are easy to use and blendable, making them worth every single penny. Moreover, You've got 10 shades to choose from. Hence, choose the matching colour as that of your lipstick.
10. Stay Satin Liquid Lip Color 
Perfect lipstick with perfect lip shades. Rimmel brings you this lipstick in whooping 17 shades - from the yuppie To Atomic . The wide range of shades allows you to find your go-to lip colour. Whether you want lipstick for party wear or daily wear, this liquid and the bleed-free formula are perfect for almost every occasion.