Shiseido

Throughout this blog, you will learn everything you need to know about Shiseido. Plus, we'll share some best Shiseido products that you should try out.

In 1872, Arinobu Fukuhara founded Shiseido using his wife's maiden name, Yokoyama. It is Japan's oldest cosmetics company and the fourth largest cosmetics company in the world.

Shiseido's first product was a facial cream that was created using rice bran and camellia oil, two ingredients that are still used in some of their products today. In 1917, Shiseido launched its now-iconic line of Eudermine lotions, which help to brighten and revitalize the skin.

In 1976, Shiseido opened its first department store in Ginza, Tokyo, quickly becoming a popular destination for Japanese women looking for high-quality cosmetics.

In 1957, Shiseido began expanding internationally with the opening of its first overseas office in New York City. The company has since expanded to numerous countries worldwide, including France, China, and Brazil.

From 1987 to 1995, Shiseido was headed by brilliant CEO Yoshiharu Fukuhara, the great-grandson of the company's founder. Under his leadership, Shiseido experienced rapid growth and became known for its cutting-edge technology and innovative products.

1996 to 1999 was the era of "New Shiseido" under CEO Fujio Matsuda. He helped the company further globalize by expanding into new markets such as Southeast Asia and South America. In 1998, Shiseido acquired Nars Cosmetics, which helped to boost its presence in the high-end cosmetics market.

2000 to 2011 was the decade when Shiseido focused on skincare. In 2003, the company launched its "Beauty in Science" initiative, which involved investing in scientific research to develop new skincare technologies.

It led to the development of products like the Bio-Performance line, utilizing advanced ingredients to regenerate the skin.

From 2012 to this date, Shiseido has been working on rebuilding its brand image. In 2012, the company appointed Masahiko Uotani as its new CEO. Under his leadership, Shiseido has been revamping its product line-up and marketing strategy. The company has also invested in digital technologies to reach a wider audience.

Shiseido has come a long way since its inception! From soothing skincare to breathable makeup products, the brand has managed to outdo itself every time. That said, here are our top picks for best products.

Best Shiseido Products to Use

1.    Benefiance Wrinkle Smoothing Eye Cream

The skin is sensitive around the eyes, and it is one of the first places where wrinkles appear if not cared for properly.

Shiseido's Benefiance Wrinkle Smoothing Eye Cream is designed to reduce the appearance of wrinkles and fine lines while also providing intense hydration.

Retinol, collagen, and hyaluronic acid make up the unique blend of ingredients in the cream. These ingredients work together to smooth out wrinkles and give the skin a more youthful appearance.

The cream is also hypoallergenic and non-comedogenic, making it suitable for even the most sensitive skin types.

By using Shiseido's Benefiance Wrinkle Smoothing Eye Cream regularly, fine lines and wrinkles can be reduced, giving your eyes a more youthful appearance.

Creamy Cleansing Emulsion from Shiseido is a luxurious face wash that leaves your skin feeling clean and soft. The creamy formula glides over your skin, gently lifting away dirt and makeup while leaving your skin's natural moisture intact. The result is clean, healthy-looking skin that feels moisturized and silky smooth.

This face wash is ideal for dry or sensitive skin types, as it is very gentle and non-irritating. It also has a pleasant, light floral scent that will leave you feeling refreshed and invigorated. The emulsion comes in a pump bottle for easy dispensing, and a little goes a long way, making it very economical.

The Waso Beauty Sleeping Mask by Shiseido is an excellent choice for those looking for a high-quality, luxurious sleeping mask.

It contains natural ingredients that provide hydration and nourishment to the skin.

Moreover, yhe lotus flower extract helps to soothe and calm the skin, while the pearl powder provides gentle exfoliation.

Additionally, the Waso Beauty Sleeping Mask contains hyaluronic acid, which locks in moisture and keeps skin hydrated. It is a product that suits all skin types and can be used nightly for the best results.

Visionary Gel Lipstick From Shiseido is a sheer lipstick that provides a natural look with a hint of color. It is made with an innovative gel formula that glides on smoothly and evenly, leaving lips feeling hydrated and soft.

Designed to be lightweight yet buildable, this product will keep your lips looking great throughout the day.

You can find this lipstick in various shades, from nude to bold, making it easy to find the perfect match for your complexion.

Whether looking for a natural everyday look or a pop of color for a night out, VisionAiry Gel Lipstick From Shiseido is a perfect choice for you.

Shiseido's MicroLiner is an excellent choice for those looking for high-quality micro liner ink.

This liner has a super-fine tip that allows for precise and detailed lining, and the ink is waterproof and smudge-resistant.

The liner also comes in various colors, so you can find the perfect shade to compliment your look. Best of all, the MicroLiner is affordable, making it a great value for your money.

The Shiseido MicroLiner is a versatile liner that is perfect for makeup artists or for everyday use at home. So no matter what makeup look you are creating, MicroLiner is your savior!

Wait for lightweight and breathable foundation is finally over! Shiseido brings a fresh formula for your needs.

Shiseido's Synchro Skin Self-Refreshing Foundation SPF 30 is a unique product that offers sun protection and a natural-looking finish.

The foundation contains two types of sunscreen, UVA and UVB, to provide broad-spectrum protection against the harmful effects of the sun.

In addition, the foundation uses Shiseido's "float fit" technology to create a light, breathable layer that moves with your skin throughout the day. The result is a foundation that looks and feels natural while protecting your skin from the damaging effects of the sun.

Ultimune Power Infusing Concentrate from Shiseido is a skincare product that boosts the skin's natural defenses against damage and aging.

The concentrate is made with an exclusive ingredient called Ultimune Complex, designed to support the skin's Immune System. Ultimune Complex is a blend of seven botanical extracts, including reishi mushroom and ginkgo Biloba.

The concentrate also contains licorice root extract, known for its anti-inflammatory properties. To use, the user applies three drops of the concentrate to the face after cleansing and toning, which you can use in the morning and night.

The manufacturer also claims that users will see a noticeable difference in the appearance of their skin within four weeks of use.