Bourjois Healthy Mix Foundation 50C Rose Ivory — 30ml

Discover a serum-like liquid foundation that unifies light coverage with a natural, radiant finish. Bourjois Healthy Mix Foundation in shade 50C Rose Ivory delivers a soft pink undertone that brightens fair skin, leaving you with a fresh complexion that looks “your skin, only better.” The 30 ml bottle is designed for everyday wear, blending effortlessly for a breathable, comfortable feel all day long.

Why this foundation stands out

• Serum-texture for all-day comfort: A fluid, quick-absorb formula that glides on smoothly and layers easily without heaviness, so your skin still reads natural and luminous at the end of the day.
• Vegan and ethically crafted: A cruelty-free, vegan formulation that respects both your skin and the planet, aligning with values many shoppers look for in modern makeup.
• Shade that flatters pale undertones: Shade 50C Rose Ivory is a delicate pink-based tone ideal for fair complexions and pink undertones, delivering a bright, healthy glow rather than ashiness.
• Antioxidant and hydrating benefits: Infused with Vitamin C, glycerin, and panthenol to support moisture retention and skin vitality while providing a luminous finish.
• Skin-supporting ingredients: Includes apple and apricot fruit extracts, melon extract, silica, and mica for a subtle radiance without glittery fallout.
• Versatile application for all skin types: Designed to even out tone while maintaining a breathable feel, making it suitable for daily wear on normal, dry, combination, and even oily patches when set appropriately.

Who it’s for

This foundation is ideal for anyone seeking a lightweight, natural-looking glow with a touch of luminosity. It’s especially well-suited for:

• Fair-skinned individuals with pink undertones who want a delicate, radiant base.
• Those who prefer a daily-use serum-like foundation that won’t feel heavy or cakey.
• Makeup lovers who value vegan formulas and environmentally considerate products.
• Anyone who wants a versatile base that can be built up for a slightly more pronounced finish without sacrificing skin comfort.

How to use

Apply a small amount to the center of your face and blend outward with fingertips, a damp beauty sponge, or a foundation brush. Start sheer and layer if you need more coverage, focusing on evening out uneven tones and brightening the complexion. For a perfected look with extra radiance, follow with a light touch of highlighter on the high points of the face. Because of its serum texture, this foundation dries down quickly—allow a moment for blending to avoid streaks.

Key ingredients and what they do

• Vitamin C — antioxidant protection and brightening benefits for a healthier-looking skin tone.
• Glycerin — humectant that helps maintain skin hydration under makeup.
• Panthenol (Pro-Vitamin B5) — conditioning agent that supports moisture retention for a comfortable feel.
• Apple and Apricot extracts, Melon extract — antioxidant-rich natural extracts that nourish the skin.
• Silica and Mica — contribute to a softened texture and a gentle, radiant glow without heavy shimmer.
• Fragrance — a light aroma for a pleasant, user-friendly experience.

What makes it different from other foundations

Unlike heavier, more opaque formulas, Bourjois Healthy Mix Foundation 50C Rose Ivory emphasizes lighter coverage with a genuine glow, designed to look like real skin. The vegan formulation aligns with ethical makeup choices, while the serum-like texture offers superior slip and quick absorption, reducing the risk of mask-like finish. The shade’s pink undertone is a thoughtful choice for brightening fair complexions and achieving a youthful, luminous look without flatness or ashy tones.

Practical tips for best results

• Pair with a hydrating skincare routine to maximize the serum-like texture and radiance.
• Use a lightweight setting powder only where needed to preserve the natural glow.
• For photos or events, build coverage selectively around uneven areas ( redness or dark circles) to maintain a skin-like finish.
• Store in a cool, dry place to preserve texture and performance.

Additional details

Capacity: 30 ml

Shade: No. 50C Rose Ivory — pink undertones for fair skin

Gender target: Marketed toward women, but suitable for all who want a light, luminous base.

Origin: europe-inspired formulation with quality standards associated with brands from Spain and France.

Note: This product does not list SPF. For sun protection, pair with a dedicated sunscreen in your morning routine.